Partnering with the CIO -- About the Authors

	Michael Minelli Michael Minelli is a successful sales professional and client advisor. He manages clients for SAS Institute, the largest privately owned software company in the world. SAS is the global market leader in business intelligence.			Mike Barlow Mike Barlow is an award-winning journalist, media relations professional and co-author of best selling business books. Since launching his own firm, Cumulus Partners, he has represented major organizations in numerous industries.
Michael worked with C-level executives and their teams to analyze, diagnose and transform current information and data challenges into value-based solution opportunities for CRM (Customer Acquisition, Retention, and Growth), Financial Management, Performance Management, IT Management, and Supply Chain Intelligence. His most recent engagements have been with clients such as Time Inc., Cablevision, Foxwoods, Scholastic, Major League Baseball, S&P, and Sony. You can contact Michael at minelli@theCIObook.com			Mike was editorial director at the Peppers & Rogers Group from 1998 to 2001, where he was responsible for creating, developing, and producing original editorial content and intellectual capital for world’s preeminent CRM consulting firm and think tank. Mike was the creator and architect of multi-channel marketing campaigns that fueled Peppers & Rogers Group’s spectacular expansion and drove revenues from $200,000 to $22 million in three years. He also oversaw the firm’s PR and media relations campaigns, the twin rockets that propelled the firm’s rapid success and high visibility. You can contact Mike at barlow@theCIObook.com